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Smart Packaging Technologies for Fast Moving Consumer Goods approaches the
subject of smart packaging from an innovative, thematic perspective:
Part 1 looks at smart packaging technologies for food quality and safety Part
2 addresses smart packaging issues for the supply chain Part 3 focuses on smart
packaging for brand protection and enhancement Part 4 centres on smart
packaging for user convenience.
Each chapter starts with a definition of the technology, and proceeds with an
analysis of its workings and components before concluding with snapshots of
potential applications of the technology.
The Editors, brought together from academia and industry, provide readers with
a cohesive account of the smart packaging phenomenon. Chapter authors are a
mixture of industry professionals and academic researchers from the UK, USA, EU