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Now in its 5th edition, this comprehensive, practically focused and highly
accessible text explores the contexts, choices and strategies facing the small
business venture, including extensive coverage of planning a new venture.
Pedagogical features developed in response to market feedback include running
case material to explore the same case situation from a number of different but
interrelated angles, annotated further reading, new chapter-end real world case
studies, learning objectives and linked chapter summaries providing a student-
and lecturer-friendly learning environment. Students on modules such as
Personal Development and Effectiveness, Study Skills, Management Skills,
Business Skills, Business Communication, Business Awareness, Managing Oneself
and Others at for example BABS/BABA, HND/HNC, DMS, MBA levels will all find
this a hugely valuable text through study and working life.