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Updated and expanded, Principles and Practice of Sport Management, Third
Edition offers a comprehensive introduction to the sport management industry.
From the basic knowledge and skill sets of a sport manager to the current
trends and issues of the sport management industry, this best-selling text
provides the foundation for students as they study and prepare for a variety of
sport management careers. The authors, all well-known sport industry
professionals, show students how to apply their new knowledge and skills to any
segment in the sport industry from high school to the international arena.
Students gain a solid understanding of sport management structures and learn to
apply principles such as sport ethics to the many segments and support systems
of the industry.