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Design, Build, and Manage High-Value BI Solutions with SQL Server 2005 In
this book, two of Microsoft’s leading consultants illustrate how to use SQL
Server 2005 Business Intelligence (BI) technologies to solve real-world
problems in markets ranging from retail and finance to healthcare. Drawing on
extensive personal experience with Microsoft’s strategic customers, John C.
Hancock and Roger Toren offer unprecedented insight into BI systems design and
step-by-step best practices for implementation, deployment, and management.
Hancock and Toren introduce practical BI concepts and terminology and provide a
concise primer on the Microsoft BI platform. Next, they turn to the heart of
the book—constructing solutions. Each chapter-length case study begins with the
customer’s business goals, and then guides you through detailed data modeling.
The case studies show how to avoid the pitfalls that derail many BI projects.
You’ll translate each model into a working system and learn how to deploy it
into production, maintenance, and efficient operation. Whether you’re a
decision-maker, architect, developer, or DBA, this book brings together all the
knowledge you’ll need to derive maximum business value from any BI project.
• Leverage SQL Server 2005 databases, Integration Services, Analysis
Services, and Reporting Services • Build data warehouses and extend them
to support very large databases • Design effective Analysis Services
databases • Ensure the superior data quality your BI system needs •
Construct advanced enterprise scorecard applications • Use data mining to
segment customers, cross-sell, and increase the value of each transaction
• Design real-time BI applications • Get hands-on practice with SQL
Server 2005’s BI toolset