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"Outside-in thinking complements any approach your teams may be taking to the
actual implementation of software, but it changes how you measure success. A
successful outside-in team does a lot of learning and not much speculation."
—Tom Poppendieck Build Software That Delivers Maximum Business Value to Every
Imagine your ideal development project. It will deliver exactly what your
clients need. It will achieve broad, rapid, enthusiastic adoption. And it will
be designed and built by a productive, high-morale team of expert software
professionals. Using this book's breakthrough "outside-in" approach to software
development, your next project can be that ideal project.
In Outside-in Software Development , two of IBM's most respected software
leaders, Carl Kessler and John Sweitzer, show you how to identify the
stakeholders who'll determine your project's real value, shape every decision
around their real needs, and deliver software that achieves broad, rapid,
The authors present an end-to-end framework and practical implementation
techniques any development team can quickly benefit from, regardless of project
type or scope. Using their proven approach, you can improve the effectiveness
of every client conversation, define priorities with greater visibility and
clarity, and make sure all your code delivers maximum business value.
Coverage includes Understanding your stakeholders and the organizational and
business context they operate in Clarifying the short- and long-term
stakeholder goals your project will satisfy More effectively mapping project
expectations to outcomes Building more "consumable" software: systems that are
easier to deploy, use, and support Continuously enhancing alignment with
stakeholder goals Helping stakeholders manage ongoing change long after you've
delivered your product Mastering the leadership techniques needed to drive