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An essential guide for leaders who want to use social media to be "open" while
"Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but
companies often push back. Business is premised on the concept of control and
yet the new world order demands openness-leaders do not know how to be open and
be in control. This must-have resource will help the modern leader understand
how to lead in the new open world-where blogging, twittering, facebooking, and
digging are becoming the norm. the author lays out the steps that leaders must
take to transform their organizations and themselves into being "open" -and
exactly what that will mean. Shows how to use social media to become an open
organization Offers basic advice for leaders who are adapting to the new era of
openness in the marketplace The author Charlene Li is one of the foremost
experts on social media and technologies
In easy-to-understand language, this book will help leaders orient themselves
to social networking and other technological advances.