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وصف كتب مصر
"Modern Competitive Strategy, 3e", by Gordon Walker, provides a concise,
rigorous, and broad synthesis of the theory and empirics of the strategy field.
The approach is eclectic, reflecting the diversity of the discipline, drawing
on studies in industrial and institutional economics, economic and
organizational sociology, mainstream strategy, and finance and marketing when
appropriate. Both single business and corporate-level organizations are
covered. Ideal for current and budding managers, many short cases, company
examples, and practical tools are used to illustrate the concepts. The material
is appropriate for either a full semester course or a single module in MBA
programs, advanced undergraduate courses, EMBA and executive education classes.