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وصف كتب مصر
This is the first textbook in microeconomics written exclusively for MBA
students. McKenzie/Lee minimizes attention to mathematics and maximizes
attention to intuitive economic thinking. The text is structured clearly and
accessibly: Part I of each chapter outlines the basic theory and Part II
applies this basic theory to management issues. 'Perspective' sections in each
chapter provide a new line of argument or different take on a business or
policy issue, and carefully chosen topics and review questions are designed to
spark lively and instructive debates. The accompanying DVD contains modules of
Professor McKenzie talking informally with students, and elucidates complex
lines of argument as well as acting as a revision aid. Throughout the book,
McKenzie and Lee aim to infuse students with the economic way of thinking in
the context of a host of problems that MBA students, as future managers of
real-world firms, will find relevant to their career goals.