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Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions

Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions

آخر تحديث منذ 10 أشهر

396 ج.م.

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آخر تحديث منذ 10 أشهر

Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or ...

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Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or ...

سعر ومواصفات Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions

  • أفضل سعر لـ Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions من كتب مصر فى مصر هو 396 ج.م.
  • طرق الدفع المتاحة هى
    دفع عند الاستلام
  • تكلفة التوصيل هى 10 ج.م., والتوصيل فى خلال 5-8 أيام
  • أول ظهور لهذا المنتج كان فى أغسطس 20, 2014

وصف كتب مصر

Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of companies including J. Walter Thompson, market research companies, the ?big four? accounting firms, Headhunters, Interbrand and large US legal firms, it is intended to become the definitive book for effective strategic marketing in professional services.

مميزات وعيوب Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions

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