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وصف كتب مصر
Professional services are estimated to be worth up to $700 billion worldwide,
but as the market matures there is an urgent need for new marketing thinking
for global players or small businesses alike. This book applies the core
principles of strategic marketing to professional services for the first time,
in an approach that is at once accessible and compelling. With case studies
from a range of companies including J. Walter Thompson, market research
companies, the ?big four? accounting firms, Headhunters, Interbrand and large
US legal firms, it is intended to become the definitive book for effective
strategic marketing in professional services.