Marketing Research

432 ج.م.
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Aimed at post-introductory Marketing undergraduates and postgraduate students, Marketing Research is the first UK textbook to offer the advantages of presentation and format ass... المزيد عند كتب مصر

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تفاصيل المنتج

  • أفضل سعر لـ Marketing Research من كتب مصر فى مصر هو 432 ج.م.
  • طرق الدفع المتاحة هى
    دفع عند الاستلام
  • تكلفة التوصيل هى 10 ج.م., والتوصيل فى خلال 5-8 أيام
  • أول ظهور لهذا المنتج كان فى أغسطس 19, 2014

وصف كتب مصر

Aimed at post-introductory Marketing undergraduates and postgraduate students, Marketing Research is the first UK textbook to offer the advantages of presentation and format associated with a US textbook, yet still provide a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. Unlike other textbooks which implicitly focus on client-based research, Marketing Research compares and contrasts research from both academic and client-based perspectives. This text has an innovative approach which focuses on the need for market research to be viewed on a systemic level, as an integrated creative process, composed of varying practical and theoretical approaches which can be tailored to each research project.

تقييمات Marketing Research

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