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وصف كتب مصر
"Management of a Sales Force" is the best selling text in the sales management
market, with a reputation for blending leading-edge research and
student-friendly writing better than any other book. The 12th edition has been
thoroughly revised to reflect all the changes that affect the sales manager's
role, from the increasing globalization of business to savvier customers who
now use the internet to research their purchasing decisions. All chapters have
been updated with current company examples that demonstrate how the best sales
executives are adapting to these and other new challenges. In addition, the
latest sales management research studies and reports are presented in a
straightforward, easy-to-read manner, making "Management of A Sales Force,
12e", by far the most current sales management textbook on the market.