هذا المُنتج قد لا يكون متوفراً الآن.
وصف كتب مصر
From the book’s Foreword by Trevor Mole, Managing Director, Property
Tectonics; President of the European Association of Building Surveyors and
‘ Shu-Ling and Martin have built on their research work and that of others to
produce an understandable and readable insight into innovation in small
professional service firms. They have successfully unravelled the complex
behavioural and organisational forces taking place and created a framework to
help practitioners understand the issues and to fashion the right environment
in which to foster innovation and deliver economic value.’
Small professional practices in the built environment are crucial to the
success and long-term viability of the design, construction and property
industries. This research-based book addresses the urgent need to better
understand the nature and process of innovation in these important firms.
The authors offer an analysis of both why and how innovation is a key
competitive factor for small professional practices in the built environment.
As these practices are located in different business environments and behave in
different ways to other types of industry firms, the context-specific
methodology to design, implement and assess innovation in small professional
practices presented in this book will appeal to researchers and practitioners
in surveying and design.
Innovation in Small Professional Practices in the Built Environment makes a
significant contribution to an underdeveloped area of innovation by offering
new theoretical and practical insights and models grounded in results from a
22-month case study of a small professional practice.