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Why Women Mean Business showed you why business needs to change. Now Avivah
Wittenberg-Cox’s new book shows you how to achieve a healthy and profitable
We know that business needs more women. Gender balance has been proven time
and time again to lead to more innovation, better business performance and
corporate governance. The only question is, how can business leaders make this
Avivah Wittenberg-Cox, an acknowledged world authority on women and business,
points the way. In four simple steps she provides guidance on how to bring
about real change:
• Audit – where are you really at with gender balance now?
• Awareness – Opening your eyes to what better gender balance could mean for
• Alignment – Ensuring the buy-in that will bring about real results and change
• Sustain – Building gender diversity into corporate DNA
This lively, hands-on guide is packed with research and case-studies showing
how some of the world’s biggest blue-chip firms have done it.
Women are most of the talent and much of the market – you need this book.