هذا المُنتج قد لا يكون متوفراً الآن.
وصف كتب مصر
Completely revised and updated to include more information on Internet
marketing, tourism marketing, marketing technology, and international business,
Hospitality Marketing Management, Fifth Edition is a comprehensive, core
marketing text. This popular textbook explores marketing and themes unique to
hospitality and tourism, with a focus on the practical applications of
marketing rather than marketing theory. It provides readers with the tools they
need to successfully execute marketing campaigns for a hospitality business, no
matter what their specialty.