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وصف كتب مصر
The market leader in its field, retailing in over 200 countries, this
internationally renowned text is firmly established as the essential guide to
export practice and management. Now in its fifth edition, Export Practice and
Management continues to focus on developing an export strategy in a pragmatic,
professional and profitable manner in a competitive international environment.
The contents have been thoroughly updated and reflect the many changes in the
constantly-evolving global marketplace. It takes full account of future trends
in the conduct of international trade and its increasing complexity. Export
Practice and Management is ideal for students of International Business and
Management and International Marketing. Practitioners will also find this book
invaluable when completing professional examinations such as the Chartered
Institute of Marketing, the Chartered Institute of Purchasing and Supply, the
Institute of Export, the Institute of Chartered Shipbrokers and the Chartered
Institute of Logistics and Transport.