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A fascinating look at ESPN and its success as a brand
ESPN The Company reveals the inside scoop on the biggest business story in
sports, detailing the creative and innovative spirit and practices that drove
the programming, products, and services of the most powerful and prominent name
in sports media. The authors provide a behind-the-scenes perspective on how
ESPN dealt with their many partners and how they handled mistakes and missteps
along the way-from the humble beginnings of ESPN as an underrated startup to
the pinnacle of their success as a major industry player.
ESPN and other great organizations invest in their people. They train them.
They believe that if you spend the time and resources turning talented
performers into leaders, you're going to get better organizational performance
and engender higher levels of commitment and sweat. ESPN The Company
Explores the dedication to excellence that makes ESPN the "Worldwide Leader
in Sports" Reveals how the steps ESPN has taken to excel can be applied to
whatever type of business you're in Shares the lessons learned at ESPN about
launching and growing a wildly successful enterprise
Engaging and informative, this entertaining guide reveals how any company can
benefit by embracing the best practices of ESPN.