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Gain the knowledge and tools to deliver compelling mobile phone applications.
Mobile and wireless application design is complex and challenging. Selecting
an application technology and designing a mobile application require an
understanding of the benefits, costs, context, and restrictions of the
development company, end user, target device, and industry structure.
Designing the Mobile User Experience provides the experienced product
development professional with an understanding of the users, technologies,
devices, design principles, techniques and industry players unique to the
mobile and wireless space. Barbara Ballard describes the different components
affecting the user experience and principles applicable to the mobile
environment, enabling the reader to choose effective technologies, platforms,
and devices, plan appropriate application features, apply pervasive design
patterns, and choose and apply appropriate research techniques.
Designing the Mobile User Experience: Provides a comprehensive guide to the
mobile user experience, offering guidance to help make appropriate product
development and design decisions. Gives product development professionals the
tools necessary to understand development in the mobile environment. Clarifies
the components affecting the user experience and principles uniquely applicable
to the mobile application field. Explores industry structure and power
dynamics, providing insight into how mobile technologies and platforms become
available on current and future phones. Provides user interface design
patterns, design resources, and user research methods for mobile user interface
design. Illustrates concepts with example photographs, explanatory tables and
charts, and an example application.
Designing the Mobile User Experience is an invaluable resource for
information architects, user experience planners and designers, interaction
designers, human factors specialists, ergonomists, product marketing
specialists, and brand managers. Managers and directors within organizations
entering the mobile space, advanced students, partnership managers, software
architects, solution architects, development managers, graphic designers,
visual designers, and interface designers will also find this to be an
excellent guide to the topic.