Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

155 ج.م.

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NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In ... المزيد عند كتب مصر

اشتريه من كتب مصر

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In ... المزيد عند كتب مصر

سعر ومواصفات Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

  • أفضل سعر لـ Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know من كتب مصر فى مصر هو 155 ج.م.
  • طرق الدفع المتاحة هى
    دفع عند الاستلام
  • تكلفة التوصيل هى 10 ج.م., والتوصيل فى خلال 5-8 أيام
  • تباع المنتجات المماثلة لـ Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know فى جوميا مع اسعار تبدأ من 325 ج.م.
  • أول ظهور لهذا المنتج كان فى أغسطس 19, 2014

وصف كتب مصر

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.

مميزات وعيوب Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

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منتجات مماثلة

منتجمتجرسعرطرق الدفعمدة التوصيلرسوم الشحن والتوصيل

متجر: جوميا

سعر: 325 ج.م.طرق الدفع:
دفع عند الاستلامبطاقة ائتمانيةالدفع البديل
مدة التوصيل: 2-5 أيام رسوم التوصيل: 15 ج.م. اشتريه

متجر: جوميا

سعر: 759 ج.م.طرق الدفع:
دفع عند الاستلامبطاقة ائتمانيةالدفع البديل
مدة التوصيل: 2-5 أيام رسوم التوصيل: 15 ج.م. اشتريه

متجر: جوميا

سعر: 762 ج.م.طرق الدفع:
دفع عند الاستلامبطاقة ائتمانيةالدفع البديل
مدة التوصيل: 2-5 أيام رسوم التوصيل: 15 ج.م. اشتريه