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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

آخر تحديث منذ 11 أشهر

286 ج.م.

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آخر تحديث منذ 11 أشهر

The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The author shows how it ...

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The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The author shows how it ...

سعر ومواصفات Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

  • أفضل سعر لـ Consumer Behavior and Culture: Consequences for Global Marketing and Advertising من كتب مصر فى مصر هو 286 ج.م.
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  • تكلفة التوصيل هى 10 ج.م., والتوصيل فى خلال 5-8 أيام
  • أول ظهور لهذا المنتج كان فى أغسطس 19, 2014

وصف كتب مصر

The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students-tomorrow’s marketing professionals-to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging across countries, and therefore it is of even greater importance to understand, and be able to respond to, differences in behavior. This edition offers a new chapter, Chapter 7, on culture, communication, and media behavior that extends the prior edition’s discussion on communication theories and advertising styles to cover differences in media usage worldwide, particularly the use of the Internet.

مميزات وعيوب Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

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