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وصف كتب مصر
Fundamental to management thinking and economic theory, Competitive Strategy
offers a framework for understanding the underlying forces of competition in
industry and business.
This book explains the ideas, theories and principles of Competitive Strategy
in simple, straightforward terms. It shows readers how to use competitive tools
and strategies to understand the underlying forces of competition in industry
and business and apply them to assess industries, understand competitors,
choose competitive positions and gain - and maintain competitive advantage.
Chapters include: What Competitive Strategy actually is The foundations of
strategy and the five forces of competition Assessing the competition and
strategic management in action Developing a competitive strategy Looking to the
future and mergers and acquisitions