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CHINA CEO: Voices of Experience From 20 International Business Leaders is
based on interviews with 20 top executives and eight experienced consultants
based in China. The book is packed with first-hand, front-line advice from
veterans of the China market. Hear directly from the top executives heading up
the China operations of Bayer, British Petroleum, Coca-Cola, General Electric,
General Motors, Philips, Microsoft, Siemens, Sony and Unilever, plus expert
China-based consultants at Boston Consulting Group, Korn/Ferry International,
McKinsey & Company, and many more.
Each chapter provides practical tips and easy to grasp models that will help
new managers in China to be effective. In CHINA CEO, we deliver what other
Western authors can't – first-hand reflections based on over 100 years'
collective experience in China. The book presents this rich knowledge in a
readable, conversational style suitable for time-constrained executives. Each
chapter gives specific advice on how to manage Chinese employees, work with
Chinese business partners, communicate with headquarters, face competitors,
battle intellectual property rights infringers, win-over Chinese consumers,
negotiate with the Chinese government, and adapt yourself (and your family) to
life in China.