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Brands Laid Bare: Using Market Research for Evidence-Based Brand Management

Brands Laid Bare: Using Market Research for Evidence-Based Brand Management

آخر تحديث منذ 11 أشهر

187.20 ج.م.

Liveغير متوفر
آخر تحديث منذ 11 أشهر

The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now the focus has shifte...

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The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now the focus has shifte...

سعر ومواصفات Brands Laid Bare: Using Market Research for Evidence-Based Brand Management

  • أفضل سعر لـ Brands Laid Bare: Using Market Research for Evidence-Based Brand Management من كتب مصر فى مصر هو 187.20 ج.م.
  • طرق الدفع المتاحة هى
    دفع عند الاستلام
  • تكلفة التوصيل هى 10 ج.م., والتوصيل فى خلال 5-8 أيام
  • أول ظهور لهذا المنتج كان فى أغسطس 19, 2014

وصف كتب مصر

The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now the focus has shifted towards the customer, empowering them to make choices and treating them as individuals rather than an amorphous mass. A consequence of this is increased interest in understanding people as a foundation for brand management. And this is where market research can come in. By drawing on market research to understand consumers, marketers can better understand how to manage their brand. Exploring a spectrum of 12 customer needs and drawing on first-hand research evidence, Kevin Ford provides a proven framework for understanding what people are really looking for from a brand - and delivering it.

مميزات وعيوب Brands Laid Bare: Using Market Research for Evidence-Based Brand Management

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