Description ‎(‎from the book‎'‎s back cover‎,‎ first edition‎)‎‎:‎ TRANSACTIONAL ANALYSIS ‎(‎TA‎)‎ is a model for understanding human personality‎,‎ relationships and communication‎.‎ It was first developed by the late Eric Berne‎,‎ MD‎.‎ TA sprang to worldwide fame in the 1960s and ‎'‎70s through the publication of best‎-selling books like Games People Play‎,‎ I‎'‎m OK ‎- You‎'‎re OK and Born To Win‎.‎ Since then‎,‎ TA has continued to grow‎.‎ Theory has been expanded‎,‎ reappraised and tested by observation‎.‎ In the years since Berne‎'‎s death in 1970‎,‎ TA practitioners have introduced new concepts and techniques that are now at the very heart of the discipline‎.‎ TA has long since outgrown its media image as a ‎"‎pop psychology‎"‎‎.‎ Instead it has gained international recognition as a professional approach‎,‎ aiding effectiveness in fields as diverse as psychotherapy‎,‎ counseling‎,‎ education‎,‎ communications and management training‎.‎ In this book‎,‎ Ian Stewart and Vann Joines introduce you to the power of TODAY‎'‎S transactional analysis‎.‎ They present the ideas of current TA in straightforward‎,‎ readable language‎,‎ with a wealth of illustrative examples‎.‎ TA TODAY is equally suitable for self‎-directed learning or as background reading for college courses‎.‎ It gives full coverage of the syllabus for the ITAA official ‎"‎101‎"‎ basic examination‎.‎