Building upon the high technology design and resounding success of the original AP irons, Titleist AP1 712 Ironsintroduces the new high performance AP1 irons for avid golfers. The Titleist AP1 are multi-material, dual cavity irons that take the design mission of "Advanced Performance You Can Feel" to new heights.

The concept for the original Advanced Performance irons arose as a result of research that indicated serious golfers want performance with great feel, not performance at the expense of feel.

The Titleist R&D team’s advanced research group has been conducting extensive sound and vibration analysis aimed at reducing the harsh lower frequency vibration that causes poor feel in irons. This research led to combining several technologies and materials in the back cavity of the new AP irons resulting in a new Tuned Feel System to take feel to a new level.

The new Tuned Feel System is a co-molded medallion of soft elastomer and aluminum plate. This insert has been specifically designed to improve the sound and feel of each new iron. For the thinner face, larger cavity AP1 a hotter, more lively feel has been enhanced.

Features & Benefits of Titleist AP1 712 Irons:

Advanced Performance High quality, high technology design and construction featuring a stainless steel body, tungsten nickel sole and Tuned Feel System enhances performance and feel.   Improved, Hotter Feel The thin face with integrated aluminum and soft elastomer Tuned Feel System in the back cavity improves sound and feel at impact for a hotter, more lively feel.   Solid Feel High density tungsten nickel sole bar reduces low frequency vibration for solid feel.   More Forgiving Perimeter weighted back flange and tungsten nickel sole bar locates the CG low and deep for increased MOI, forgiveness and stability.   Hotter Flight Thin face, dual cavity design pushes weight to the perimeter for a hotter face and flight.   Improved Short Irons Shorter blade length, thinner topline, and reduced visual offset deliver control and performance.   Shaft and Grip High performance Nippon NS Pro 105T lightweight shaft features a medium tip for control and softer butt section for feel. Titleist Tour Velvet rubber grip provides soft feel with traction.

Dual Cavity Design

 *  Feel-tuned, integrated aluminium and elastomer cavity insert for imroved sound and feel

Tungsten Weights

 * Concentrated heel and toe tungsten weights increase MOI for better distance control

Thin Steel Cradle

 * Thin steel sole for more efficient weight distribution

Elastomer Cavity Insert  

 * Feel tuned integrated elastomer aluminium cavity insert for improved sound and feel