WHAT IT IS: Saturated shades of gloss with mirror-smooth shine that's never sticky. WHY YOU'LL LOVE IT: Inspired by photo gels found on set, this gloss starts with a clear, hydrating base free of traditional heavy binders (meaning no stick-factor), then it's infused slowly with bold pigments (unlike most glosses that are over-processed in a rush). JUST THE FACTS: Airy feel Glassy finish Vibrant color HOW TO USE IT: Just 1 swipe leaves a vibrant wash of gorgeous color since the pigments are left intact with the careful mixing process. Create the illusion of a plumper pout by dabbing a bit of extra gloss in the center!