Let your true color shine with Pantene Pro-V Colored Hair Repair shampoo. Its cleansing formula infuses your hair with brilliant shine and works to protect its color from fading. This shampoo also deeply hydrates your hair from root to tip and makes your locks more resistant to styling damage, leaving them looking healthy, shiny and touchably soft. So gentle, it can be used every day. Use with Pantene Pro-V Colored Hair Repair conditioner and hair treatments, for even healthier-looking hair and more radiant color.