Following the release of its Elle L'aime edition from 2013, and this year's L L'aime fragrance,&Lolita Lempicka&is launching another successor of the celebrated fragrance, now even more intensely concentrated—Elle L'Aime A La Folie. The new fragrance arrives in a bottle of the same shape, which is,

Following the release of its Elle L'aime edition from 2013, and this year's L L'aime fragrance,&Lolita Lempicka&is launching another successor of the celebrated fragrance, now even more intensely concentrated—Elle L'Aime A La Folie. The new fragrance arrives in a bottle of the same shape, which is, this time, composed of a matte gold-colored body and transparent letter-embossing that reveals the amount of honey-colored juice inside.

The composition of the new fragrance opens with a sparkling alliance of juicy mandarin and bergamot, which illuminates the exotic floral blend of ylang-ylang and jasmine, placed in its heart. The base notes of myrrh, sandalwood and amber, are wrapping up the rest of the composition in a soft, warming veil. The fragrance is available in a new, more intense, Eau de Toilette concentration, composed of rare high-quality ingredients, reflecting the power of love.

The new fragrance of the&Elle L'Aime A La Folie&collection by&Lolita Lempickaarrives in a lovely bottle of 80 ml, in Eau de Toilette Extrême concentration.&Elle L'aime A La Folie&was launched in 2014.

Lolita Lempicka is the pseudonum of French designer Josiane Maryse Pivida. The name was inspired by the female protagonist of the famed novel&Lolita& by Vladimir Nabokov, and as a tribute to Polish Art Deco painter Tamara de Lempicka.

The house of Lolita Lempicka is more famous today for its perfumes, but it began in 1983 as a line of women's fashions, inspired by fairy tales, princesses and the romantic fashions of times past. Bridal designs and a line marketed towards younger women, Lolita Bis, also followed.

In 1997, Lolita Lempicka launched its first fragrance, signature Lolita Lempicka for women (known today as Lolita Lempicka Le Premier Toilette). The fragrance was introduced at a time when Thierry Mugler's Angel had focused consumers' attention on gourmand scents. A complex floral-fruity-gourmand, with a pronounced note of licorice and sweet praline in the base, packaged in a beautiful and whimsical apple-shaped flacon, the fragrance was an immediate best-seller and the brand's fragrances soon were getting more attention than their fashions. Lolita Lempicka launched its first men's fragrance, Lolita Lempicka Au Masculine, in 2000.

A series of flankers and limited editions impaired by the original scent have been launched. New perfumes have also joined the collection and gained popularity for the quality of their fragrances as well as the beauty of their packaging. Lolita Lempicka fragrances are produced in cooperation with the Amore Pacific Group