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Root Cyclone technology:

Conventional vacuum cleaners rely on bags to trap dust and dirt. But when you start to use some bagged machines, dust can clog the tiny holes in the bag. Some ordinary bagless vacuum cleaners work in a similar way. They use a central filter to trap fine dust, which can clog too. Suction drops, leaving dust and dirt behind in your home.

Dyson's patented Root Cyclone technology doesn't rely on a bag to trap dust and dirt. Instead, it spins the air so fast that centrifugal forces up to 268,000 times the force of gravity fling dust and dirt out of the air and straight into the clear bin. And that includes the fine dust that can restrict airflow in some ordinary bagless vacuums. Unlike some other vacuum cleaners, Dyson machines don't lose suction.

Telescope Reach wand:

The wand on a DC33 machine has been re-engineered to give an additional 10cm of reach. The wand and hose extend 4.8m in total to clean high places and hard to reach areas. Tools click-fit to the end of the wand to give even more cleaning options.

Hygienic and quick to empty:

Emptying the bin on a Dyson vacuum is quick and hygienic. Just press the button to release the dirt. The bin is clear, so you can see when it needs emptying - and how much dust, dirt and pet hair the machine has captured. Dyson vacuums were the first to have clear bins - despite market researchers insisting it was a bad idea. Now clear bins are everywhere (though not all are made from the same ABS polycarbonate as riot shields, like Dyson bins).

Lifetime HEPA filter:

Dyson cyclones are able to extract particles as small as 0.5 microns – including common household allergens such as pollen and mould. But there’s also a HEPA filter as an extra precaution for people with asthma and allergies. It won’t need replacing – just give it a wash according to the instructions that come with the machine.

Mini Turbine Head:

The Dyson Mini turbine head has an air-driven brush bar that removes pet hair and dirt from tight spaces like upholstery, stairs and inside the car. Tiny bristles catch fine hair and fibres. A clean air turbine reduces bulk and weight and prevents obstructions. The cover is made from tough polycarbonate.

Soft dusting brush:

The Dyson Soft dusting brush attaches to your Dyson vacuum for vacuum-assisted dusting around the home. With soft bristles it gently removes dust and allergens from flat surfaces, delicate areas and upholstery.