Illuminate your hair with the BLEACH LONDON Pearlescent Shampoo. This nourishing formula delivers a soft, pinky-purple tone for opalescent ‘unicorn hair’. The vegan, cruelty-free formula is perfect for use on pastel, bleached or very light blonde hair to create a multi-dimensional pearly glow.

Vegan and cruelty free.

Lather well into wet hair and massage through to ends. Leave in for up to 5 minutes.

Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Ammonium Lauryl Sulfate, Sodium Chloride, Polyquaternium-7, Polyquaternium-10, Panthenol, Cocodimonium Hydroxypropyl Hydrolyzed Wheat Protein, Wheat Amino Acids, Parfum (Fragrance), Hexyl Cinnamal, Limonene, Tetrasodium EDTA, Citric Acid, Phenoxyethanol, Triethylene Glycol, Sodium Benzoate, Basic Red 51, Basic Violet 2, Acid Violet 43.

This product has been reformulated and does not contain Butylphenyl Methylpropional.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.